Web Development Vocab

We use alot of industry specific terms that may be very foreign to you. Therefore we've taken the time to aggregate our most commonly used terms throughout our websites and beyond!

Web Development Terminology

A 301 redirect is a permanent redirect from one URL to another. This type of redirect is usually used to redirect from an old website page to the new website page. We use 301 Redirects during web design; when changing links or rebuilding your site and in a few other situations!

404 is an error message that a user sees when what was requested cannot be found. This is often due to trying to reach a page that doesn’t exist, or an incorrectly typed page URL. You dont want these anywhere on your site!

Accessibility refers to the design of products, devices, services, or environments for people who experience disabilities. All of our web design projects are fully accessible

ALT is an abbreviation for “alternative descriptive text” that is added to the image tag. ALT text plays an important role in optimizing websites for ADA compliance and SEO ranking.

API stands for “Application Program Interface.” This is how computers and applications can communicate with one another.

This is the amount of data that can be transmitted over a connection in a given time.

These are points when your website will adjust to accommodate the screen size to make sure the user has the best experience viewing the website at that size.

They are usually industry set, such as mobile, tablet, and desktop, but your developer can adjust as needed to match your specific audience.

In the words of Google, your bounce rate is the percentage at which a person leaves your site from the entrance page without interacting with the page.

Cache is temporary data storage that helps site speed by storing relevant information on your computer the first time you visit a website. Thanks to cache, when you visit the website again, your computer does not have to reload all the website information as its already saved.

This is data saved by your web browser on to your computer. It identifies you -- from how often you visit a site, to what parts you visit the most, even your preferences when browsing and more. Our website uses cookies explained on our Policies Page

Also commonly used in Marketing Services, inbound marketers will recognize this one! This can be text, image, banner. or button that uses action-oriented language to get the user to click and engage with the website. 

An identifier used to define different sections of a website to help target for styling purposes in your CSS file. We will cover CSS next!

CSS stands for “Cascading Style Sheets.” This code that tells the browser how to display your website. This includes global styles for fonts, colors, images, menus, etc. We use CSS in our website design services and here on our own website!

CMS stands for “Content Management System.” This is a software system (Wordpress, Shopify, Wix etc) that is used to edit the content on your website.

Crawling is when a search engine sends a bot to your website to gather information on pages that exist and no longer exist and update their database on the information it has gathered. It is necessary to get indexed by search engines and get found. Cool stuff!

Content Delivery Network or" CDN" is a system of computers with scripts and other content that are used by many websites. The content on these computer will often be cached and be helpful in speeding up your website.

“The Domain Name System (DNS) is basically the phonebook of the Internet. Humans access information online through domain names, like nytimes.com or espn.com. Web browsers interact through Internet Protocol (IP) addresses.

DNS translates domain names to IP addresses so browsers can load Internet resources.” is how Cloudfare defines it

Short for “Favorite Icon,” this is the icon that appears in your website browser tab. You will notice these in your bookmarks and in the top corner of URL Bars in supported browsers!

A framework explained as simple as possible would be a set of software tools that helps people build websites easier, think Bootstrap!

FTP is short for “File Transfer Protocol.” When it comes to building your website, this is how we upload the raw HTML, CSS and other files on to the internet. 

Hosting refers to a web server where the files for your website are stored. We chose to use BlueHost, Firebase or GitHub depending on your web development projects scope and budget!

Also known as “Hypertext Markup Language,” this is the language that is used to build your website pages and display content like content, images, video, and links on the web. The most current version of HTML is HTML5! Our team has years of experiance with this language!

Instant SSL says on their website that Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to.

The 'S' at the end of HTTPS stands for 'Secure.' It means all communications between your browser and the website are encrypted. HTTPS is often used to protect highly confidential online transactions like online banking and online shopping order forms.

Javascript is a programing language that is commonly used to create interactive effects within web browsers. For example, clicking on a frequently asked question and having the answer appear below. Our team has years of experiance with Javascript.

Meta Tags are a very important HTML tag for helping your SEO ranking as it stores information about the web page. Search engines like Google and Yahoo use this information to categorize websites and display information in the results.

This can also be called a menu. This is how visitors get to different parts of your website.

A Page is the individual "sites" within sites that you visit. When you click on "FAQ" from "Social Media Management" on our website, you are changing pages!

Page speed refers to the amount of time it takes to load all content on a specific web page. We can increase your page speed pretty affordably with one of our Pre-Packaged S.E.O. Services.

This is an add-on to a CMS (such as WordPress) to allow you to add features and extend functionality to your website.

Propagation is the amount of time required for changes to your domain name servers to take effect. In simpler words, when DNS changes are made, every DNS server in the world needs to update its records of what IP is associated with which domains and this can take time.

A Registrar is the company used to register a domain. Some examples include Google Domains and GoDaddy.

Responsive design is a website that should respond to the user’s behavior and environment based on screen size. This is done automatically by using breakpoints/media queries in the CSS file which we covered above!

Schema Markup is code that you put on your website to help search engine give more informative results for users. There are many different kinds of schema and some of the most common are organizational schema markup, website schema markup, site navigation schema markup, video schema markup, and even more are available for eCommerce sites

You should know this but if not, Search Engines are things like Google, Bing, Yahoo etc!

Search Engine Optimization or more commonly refereed to as S.E.O.,is the process of creating and modifying content for the best visibility on search engines. Our robust S.E.O. services have proved time and time again to increase rankings!

Search Engine Results Pages or SERP are pages that display the results from a searcher's search query. This is the page you lang on after making your search on your search engine of choice.

This is organization chart of all the pages on a website. Very important for SEO!

SSL stands for Secure Sockets Layer and is a standard security protocol for establishing encrypted links. This ensures that all data transmitted between the web server and the browser remains secure, so when you use your credit card or punch in a password, your information is passed safely and securely.

The UI, U/I or User Interface is the interaction between the visitor and a computer. Our team of design professionasl are surely capable to take your project to the next level, for more info click here!

UX, U/X or User Experience is the interaction a user has with an interface (such as an app or a website page).

A wireframe is visual guide used to show the structure of a web page without any design elements. It typically comes into play during a website redesign or page design. Wireframing is the process of skethcing or using another program to protoype a visual model.


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